Tether acquires a 30.4% stake in Be Water to support technological innovation in content creation and distribution
27 March, 2025 – Tether, the largest company in the digital asset ecosystem, has announced a strategic investment in Be Water, an innovative media company specializing in the production and distribution of audio, video, film, and live content. Through a €10 million capital increase and equity acquisition, Tether will acquire a 30.4% stake in Be Water by the end of the month. Be Water, led by Executive Chairman Guido Maria Brera, aims to redefine media consumption through a technology-driven approach to content production and storytelling.
This investment underscores Tether’s robust financial position and its strategic commitment to supporting innovative ventures beyond the financial technology sector. In 2024, Tether reported profits exceeding $13 billion, with U.S. Treasury holdings surpassing $113 billion, reinforcing its position as a global leader in financial transparency and liquidity. Tether has also diversified its portfolio by investing in various sectors, including a $775 million investment in the video platform Rumble, a strategic minority stake in Juventus Football Club, and investments in emerging technologies such as brain-computer interfaces. These initiatives demonstrate Tether’s commitment to advancing technological innovation across multiple industries.
Expanding the Boundaries of Media and Technology
With this investment, Tether and Be Water will collaborate to enhance digital content distribution, integrate new technological solutions, and support the international expansion of Be Water’s brands. The partnership will enable Be Water to develop a holistic technology infrastructure that leverages blockchain and advanced digital tools to distribute high-quality, independent content globally.
“At Tether, we recognize the power of storytelling and the importance of independent media in shaping informed societies,” said Paolo Ardoino, CEO of Tether. “Our investment in Be Water aligns with our vision to support technology-driven innovation across industries. We are excited to collaborate with Guido Maria Brera and the entire Be Water team to explore new frontiers in content creation and distribution, ensuring that high-quality, independent content and entertainment reach audiences worldwide.”
“Since the beginning, our goal with Be Water has been to build a modern media company capable of producing and distributing content across multiple platforms—podcasting, film, television, and live events—with a strong, diverse, and independent voice,” added Guido Maria Brera, Executive Chairman of Be Water. “With Tether’s entry and the technological expertise of Paolo Ardoino, we have the opportunity to accelerate our growth and expand our reach both in Italy and globally.”
A New Corporate Structure and Investment Strategy
Be Water’s ownership structure will also be reshaped following the investment, with key shareholders now including Guido Maria Brera, Giancarlo Devasini and Paolo Ardoino (Tether), Mario Calabresi, Roberto Condulmari, Saverio Costanzo, Barbara Salabè, Mattia Guerra, Sabina Grossi, Claudio Erba, Alessandro Borghi, Stefano Bises, Cecilia Sala, Riccardo Haupt, Fabio Pirovano, Sabrina Giovannetti, and Giorgia De Paolis, while its Board of Directors will be restructured with Guido Maria Brera as Chairman, Barbara Salabè as CEO, and Mario Calabresi, Claudia Lagorio (COO of Tether), and Sabrina Giovannetti (CFO of Be Water) as Board Members.
Following Tether’s entry, Be Water is launching a significant investment plan focused on developing a cutting-edge digital infrastructure for content distribution and production, expanding Chora and Will’s investigative journalism division establishing new strategic partnerships with global talent in film, television, and documentary production, and driving the international growth of Be Water’s brands.
